Sports marketing agency Goalden joins Newww Media Group

Goalden, a leading sports marketing company, joins Newww Media Group. The business, founded by former top hockey players Billy Bakker, Mirco Pruyser and Daan Ros, specializes in connecting brands with the sports world.

With this acquisition, the two parties join forces to connect brands even more strongly with the sports world.

Founders with unique sports experience

What makes Goalden special is the experience and expertise of its founders who come from the top of the sports world. Billy Bakker, Mirco Pruyser and Daan Ros, all former top athletes, have combined their passion for sports with their knowledge of marketing to become a successful player in sports marketing. Their vision and network in the sports industry are at the core of Goalden's success.

"It's great to see how we strengthen each other," said Marten Post, founder of Newww Media Group. "With Goalden we not only bring in sports marketing knowledge, but also three driven entrepreneurs who know what it takes to perform at the top level. That fits our DNA perfectly."

New opportunities for growth

The acquisition by Newww Media Group allows Goalden to realize its growth ambitions within a broader network of digital marketing services. Newww Media Group, known for brands such as Iclicks and Traffic Today, will strengthen and further expand Goalden's sports marketing division.

Billy Bakker, Managing Partner at Goalden: "The quick alignment on details in various agreements builds trust and is key to strong collaboration. Match Plan's expertise has allowed us to largely focus on day-to-day business."

The role of Match Plan

Match Plan specifically advised on the legal part of the transaction and was involved in the negotiation of the Letter of Intent (LOI), shareholder agreement, purchase agreement and final notarization. The deal team, consisting of Rens Knevels, Lucas Troelstra, Sven Aaldering and Matthias Duijzer, ensured an energetic handling of the process.

Matthias Duijzer, Lawyer at Match Plan: "We have experienced the cooperation with the founders of Goalden as particularly pleasant. The direct and open contact with Billy ensured a smooth and efficient sales process that almost ran like clockwork. We look back on this transaction with great pleasure and wish the Goalden team, together with Newww Media Group, every success in realizing their joint ambitions."

The sale of Goalden marks an important step in Newww Media Group's expansion in the sports marketing sector and provides the business with new opportunities for growth and innovation in the coming years.