Eager online marketing agencies join Newww Media Group

Description

Eager marketing agencies Flik Flak, DRIIVN, Boest and Cowboys have officially joined fast-growing Newww Media Group.

With this acquisition, Newww Media Group expands its portfolio with strong niche agencies in the areas of TikTok marketing, performance marketing, online marketing for ticket sales and events, and recruitment marketing.

Strong synergy for growth

The four labels operate under the banner of Eager, an agency group based in Amsterdam, each with a unique focus. "With the addition of these agencies, we are strengthening our offering with specialty labels that each have a unique position in the market." said Marten Post, founder of Newww Media Group. "We already had a strong presence in online marketing with iClicks and Traffic Today, but the addition of Flik Flak, DRIIVN, Boest and Cowboys gives us even more specialist expertise. This offers our clients direct benefits and creates nice synergies between our agencies."

Unique strategic partnership

Newww Media Group operates a decentralized buy and build without private equity. This allows the entrepreneurs to retain the freedom to do business while still reaping the benefits of a collective. For the founders of Eager, this was decisive in their choice. "The autonomy we retain within Newww Media Group gives us the freedom to further develop our agencies in our own way, with the benefits of a larger network," says Wouter Aijtink, CEO of Eager.

Match Plan as advisers throughout the sales process

Match Plan managed Eager' s entire sales process. The deal team, consisting of Rens Knevels, Lucas Troelstra, Sven Aaldering and Matthias Duijzer, was responsible for providing strategic advice, drafting the sales documentation, approaching and negotiating with potential buyers, coordinating the book examination and drafting and negotiating all legal documentation. The careful process resulted in a successful deal for all involved.

Wouter Aijtink, CEO of Eager: "We are very happy with the help and service that the team of Match Plan provided during this whole process. They did this in a very nice informal way, but with an awful lot of expertise and support when needed."

Lucas Troelstra, Senior Consultant M&A at Match Plan: "The sale of Eager was a special project, not selling four separate labels, but rather the strength of their combined service offerings. It was also necessary to find a suitable structure for all shareholders of Eager as well as the buyer, as they all have their own ambitions for the future. We are proud to have been able to guide Eager through its successful affiliation with Newww Media Group."

During the process, Match Plan enjoyed working with Richard Norbruis and Hanna Swarts of Norbruis Clement and Newww Media Group's financieel adviseur Ron Numan, which contributed to a smooth and successful completion of the transaction.