Match Plan assists UBO Agency with acquisition of ContentXperience

Match Plan has guided the shareholders of UBO Agency with the acquisition of ContentXperience. The acquisition allows the businesses to serve their common target market in the IT sector even more effectively. This is the second acquisition in UBO Agency's active buy and build strategy.

About UBO Agency

UBO Agency is a full-service growth marketing agency and is based in Bunschoten-Spakenburg. They specialize in business growth and achieve this at companies by focusing on four programs: increasing revenue by generating more leads, creating a strong brand identity, creating a strong employer brand and creating a digital presence. Through a buy and build strategy, UBO Agency aims to grow in the market over the long term to become a leader within the industry.

About ContentXperience

ContentXperience, founded in 2008 and based in Arnhem, is a full-service IT marketing agency. They specialize in branding, digital marketing, content creation, website analytics and marketing automation. They strive to work data driven and use various advanced data platform, analytics and marketing automation tools for this purpose.

Role of Match Plan

Match Plan assisted and advised the shareholders of UBO Agency throughout the acquisition process. Among other things, we provided guidance in identifying potential companies, approaching parties, guidance from the letter of intent to the preparation of transaction documentation. Together with accountants, we completed the book review, contracts and contact with the notary.

The assignment was carried out on behalf of Match Plan under the responsibility of Rens Knevels, Matthias Duijzer and Sophie Koelma.