Match Plan assists This Play Media with a management buyout

Match Plan has assisted This Play Media with the partial sale of its shares to its current management through a management buyout. With a management buy-out, one or more members of the incumbent management take over the company.

About This Play Media

This Play Media is active in the field of online marketing and advertising and media consultancy with a strong focus on Display Advertising. This is showing ads in the form of images or videos on websites and in apps. They also have years of experience in programmatic advertising. This is the automated buying of advertising space based on specific characteristics of the target audience. This allows This Play Media to efficiently display highly targeted ads to its clients' target audience for optimal results. They have locations in Nijmegen and Utrecht.

Role of Match Plan

Match Plan supported the shareholder of This Play Media with, among other things:

• Drafting the LOI (Letter of Intent)
• Coordinating the book examination
• Agreeing the final transaction documentation

The assignment was carried out on behalf of Match Plan under the responsibility of Lucas Troelstra and Matthias Duijzer.