Match Plan assists DVJ Insights with funding

Match Plan has guided the shareholders of DVJ Insights with raising financing for the buyout of a co-shareholder. Selling the shares to current management is also known as a management buyout.

About DVJ Insights

DVJ Insights is a full-service global marketing research and analysis firm with offices in the Netherlands, United Kingdom, Denmark, Sweden and Germany. They help clients understand how to achieve brand growth. The team consists of more than 85 researchers and consultants of various nationalities and backgrounds.

Within DVJ, they specialize in brand, communications, innovation, shopper and activation research. This includes brand research, tracking, pre-test, marketing mix modeling, packaging test, campaign evaluation and more.

Role of Match Plan

Match Plan fully assisted the shareholders of DVJ Insights throughout the process. We conducted in-depth interviews to analyze the company, analyzed the information received, drafted a financing memorandum and structure, and shortlisted potential financiers. We drafted non-disclosure agreements for the potential financiers, allowing the sharing of the financing memorandum. Negotiations took place on the basis of an indicative bid, followed by the closing where documentation was signed and funds received were monitored.

From Match Plan, Leon Koorevaar and Sven Aaldering were on the deal team.