Marktlink - Winparts

Description

Auto parts webshop Winparts is being acquired by Alliance Automotive Group (AAG). The subsidiary of the world's largest automotive parts distributor thus becomes the largest in this industry in the European market. With the business acquisition, the company will become a player in the global online channel, "This is precisely where the profits are to be made, for both parties," according to Lennart Dekker.

Founder Ari van Essen concurs with his commercial man: 'We have built Winparts, together with the team, into the market leader in the Netherlands in 14 years. Winparts had already taken its first steps into foreign markets, but the acquisition offers a unique acceleration of these businesses' activities.

Synergy benefits

The managing director of Alliance Automotive Group about the business acquisition: 'Indeed, we have recently launched PartsPoint in the Netherlands and with it everything we need to optimally service our most important customer: the garage owner'. He is very satisfied with the business acquisition, this is a good step in the strategic expansion of the company.

Both sides of the business acquisition see synergy benefits. Winparts specializes in the online customer experience. AAG can make further strides in this area and can grow at an accelerated pace, a win-win situation.

Joining forces

Lennar Dekker further says of the business acquisition, "The first gain is definitely our knowledge of the online customer. PartsPoint can now use that knowledge to better help their customers, the garage owners.' In turn, Winparst gets a much stronger position in the market and can act with much more (working) capital.

Clients do not notice anything about the acquisition at first. Careful time is being taken to set up a strategy and exploit synergies with both brand names.