Vet Digital and Bright Digital join forces

Bright Digital and Vet Digital join forces with support from investment company DELTA Equity Partners.

The ambition is to build a European HubSpot Powerhouse together. All parties see opportunities for accelerated growth through acquisitions, so that together they can offer even more expertise to customers, be an attractive employer for talent and a trusted partner for HubSpot in a market that is continuing to consolidate.

Bright Digital was started in 2016 by founders Lambert van Asselt and Johan Lammers. Originally from Apeldoorn, the agency has since grown into a major full-service HubSpot player with 50 professionals and a second office in Amsterdam. Bright provides services in the areas of HubSpot consultancy, website and CRM development and digital marketing. In recent years, Bright made previous acquisitions: Cliptoo Marketing (2019) and the fast-growing Seefore from Harderwijk (2021). The latter is the former business of Henry van Olst, Sales Director and also partner at Bright.

Vet Digital was started 2012 by Erik Verpoort as a website and marketing agency. Later, partner Ron Schaminee stepped in as CFO and the business opted for a strategic focus on HubSpot. Vet Digital now works with over 30 employees from Nijmegen and has opened its first office in Denmark. The agency provides services in HubSpot consultancy, website and CRM development and digital marketing. Vet Digital's previous acquisitions include Hill Marketing and Marketing Penguin.

Both Bright Digital and Vet Digital are focusing entirely on HubSpot, the all-in-one CRM platform for Sales, Marketing and Service. HubSpot is a very user-friendly, scalable and reliable 'single source of truth' CRM platform. The American business is making huge strides, gaining ground on other well-known CRM vendors. Because of its strategy to serve ever larger customers, HubSpot is looking for larger partners with high capacity and expertise in every continent of the world. Together with these partners, HubSpot provides outstanding service to its users.

Credit: photo Aad van Vliet

Erik Verpoort of Vet Digital: "We expect a lot of synergy in our services. With this strategic move we are able to serve both the midmarket and the corporate market."

Johan Lammers, CEO of Bright Digital, continued: "This move is relevant for our customers because we are now better than ever able to meet their needs. We now have a larger team with even more knowledge and experience. In addition, this is also attractive to potential new team members." "The introduction to DELTA Equity Partners came through a mutual acquaintance from our network, and they had good timing" said founder Lambert van Asselt. Both businesses, both Bright Digital and Vet Digital, were already working independently behind the scenes to make further acquisitions. DELTA Equity Partners specializes in buy & build, actively focusing on the Technology & Health sectors. The investment company has a lot of experience in building successful businesses in the IT industry through the 'buy & build' strategy. Van Asselt: "It is very pleasing to have DELTA's financial expertise and experience on board. Together we can realize our ambitions and grow fast.

Factor & Ros assisted Vet Digital as adviser throughout the process towards the cooperation with Bright Digital and DELTA Equity Partners. From the initial discussions with Delta Equity Partners to the successful completion of the collaboration between Vet Digital and Bright Digital and everything in between. This included drafting the information memorandum, supervising the due diligence, negotiations and legal completion.