Factor & Ros assists Hayona in sale to WebNL

WebNL Creative Studios has acquired online marketing agency Hayona in Nunspeet. With this acquisition, WebNL adds not only a team of online specialists to the agency, but also a new office to serve clients in the central, eastern and northern parts of the country.

WebNL wants to use creative and strategic solutions to make organizations, people and brands more beautiful and better. Within this ambition, the agency wants to have everything in house that is needed to achieve this, and the acquisition of Hayona is a perfect fit. Hayona is a specialist in conversion-oriented online marketing, such as measurable campaigns, SEO, Analytics and WordPress.

Pieter Struik, CEO of WebNL: "Hayona's results-oriented approach, their focus on online and the beautiful clients the agency has often worked for for years, help us take an important step in our plans for growth. From the first meeting there was a good click with the team that consists of experienced professionals. And with the acquisition of Hayona, we now also have an office in the middle of the country, something we had been looking for some time."

Rolf Diepeveen, founder of Hayona: "The focus of Hayona ensured that with a relatively small team of 12 people we still made a name for ourselves and were allowed to work for large organizations. But we also increasingly felt the limitations of that model. WebNL offers exactly the things we were looking for, such as scale, creativity, strategy, production and project management. Incorporating into WebNL is the right step for further growth and development."

About Hayona

Hayona is a specialized online marketing agency and based in Nunspeet. Its activities consist mainly of conversion-oriented online marketing, offering training in online marketing for professionals and designing and maintaining websites. The work is focused on concrete and measurable goals with the aim of acquiring more customers, donors and leads.

About WebNL

WebNL offers creative and strategic solutions to businesses and organizations and is based in Rotterdam and Stellendam. On the basis of in-depth research, the client is understood and the right positioning and strategy are formulated. On this the right (online) resources and campaigns are deployed to achieve results. WebNL has a professional team in which it has all the expertise to serve the customer optimally.

Hayona was assisted throughout the sales process by Factor & Ros. Rolf Diepeveen one of the owners of Hayona: