Scanmar participation by Han Meijer

SCANMAR

Scanmar has specialized in providing specialized software and consultancy in the field of marketing and sales information for 20 years. Scanmar Marketing Tracker is the name of the platform, which allows external marketing data sources and internal sales data to be quickly converted into dashboards and analyses. The system can be fully integrated into organizations. Scanmar customers include Milward Brown, Heineken, GfK, Philips, Synovate, Royal FrieslandCampina, Leaf, Mars and many others. Han Meijer will join the Scanmar board to focus on further expanding the marketing and sales activities.

MANAGEMENT BUY-IN

Han Meijer is an experienced manager and entrepreneur. After having realized an MBO of Media Audits Advertising Consultancy with a number of partners and this business was acquired by Accenture, Han wanted to go back to being an entrepreneur himself after 3 years of partnership with Accenture. In 2009 he started the business Maximind, a consultancy in the field of brand performance management. With this company he worked closely with the business Scanmar. Han saw in Scanmar a beautiful business with professional people, strong businesses and many growth opportunities. Because of the added value Han with his broad management and professional sales experience could offer Scanmar, the owners of Scanmar, Mr. Gert Jan de Nooij and Mr. Henk Leenders were also interested in a partnership with Han. With the help of BuyInside, Han has shaped the transaction over the past few months and may call himself co-owner of Scanmar.

ROL BUYINSIDE:

- Drawing up a buyer profile

- Search process and mediation

- First contact

·      Waardering

·      Onderhandelingen

·      Financiering

- Finalizing transaction