Management buy-in Triple A Cosmetics

Elles Grootherder has become director owner of the cosmetics company Triple A Cosmetics B.V. Triple A Cosmetics is a modern cosmetics company specializing in the development and production of private labels in the field of facial care, body and hair products and home & wellness.

Through BuyInside, Elles was looking for a business in niche products. Preferably with products developed in-house. Elles has extensive experience within professional services in various commercial and operational (management) roles. In addition, she has inherited a strong entrepreneurial spirit and worked for several years in the family business.

Through BuyInside 's network, she came into contact with the former owner of Triple A Cosmetics, Agnes Hesselink, who was looking for a successor. Coincidentally, Triple A Cosmetics not only exactly matched Elles' buyer profile in terms of business, but the company also turned out to be "just around the corner."

The personal click between the two ladies and the confidence Agnes has in Elles' abilities ensured that this transaction will go down in the books as a classic succession story. What makes this transaction unique, however, is that for once it is between two women! Elles will focus on further expansion and professionalization of the company. Her background in sales, marketing and operations will serve her well in this respect.

ROL BUYINSIDE:

- Drawing up a buyer profile

·      Zoekproces

- First contact

·      Waardering

·      Onderhandelingen

·      Financiering

- Finalizing transaction