Management buy-in Trade Sense B.V.

Trade Sense

Trade Sense is a retail partner with years of experience within leading consumer goods manufacturers in the Benelux. Core activities are the development, production, sales and distribution of care and health products in the Netherlands.

Trade Sense responds effectively to current consumer needs and creates new product concepts together with retailers that add value to the Dutch market. The developments within the Dutch supermarket and drugstore channels are closely monitored.

This market-driven approach makes Trade Sense a flexible and effective retail partner with the professionalism of a large manufacturer. Innovative and customer-specific product concepts are the result.

Management buy-in

Evert Kamphuisen has become the proud co-owner of Trade Sense BV through a management buy-in. A business and market very familiar to him. Evert himself already had over 20 years of experience in various commercial roles at both multinationals, SMEs and start-ups in consumer goods. From that connecting experience and knowledge Evert, together with the current owner of Trade Sense, will take the business to the next growth phase. This will consist of optimizing the current business and organization as well as adding new, sustainable brands and categories.

Role BuyInside:

·      Waardering

·      Onderhandelingen

·      Financiering

- Finalizing transaction