Baker Tilly Corporate Finance assists the Zwolle-based 'activation agency' Triggerfish.

Description

Triggerfish will continue under the name Doop. The founder and shareholder of Triggerfish, Sander van den Dries, was assisted in the sales process by Baker Tilly's Corporate Finance team.

Triggerfish! online activation agency is a creative and award-winning internet agency based Zwolle. The company helps businesses perform (better) with interactive media. Triggerfish consists of a team of 16 employees, each with a specialty in marketing, strategy, web design or technology. The activation agency plays the "whole breadth of the piano. Triggerfish specializes in websites, campaigns and tool development. With various disciplines, the company works daily on challenging online issues for a wide variety of clients. In 12 years, the company has grown from a sole proprietorship to an award-winning business with 16 employees and 3 locations. In 2017, the business received a spot in the top 50 best, most visible and high-profile agencies in the Netherlands.

"After 12 years of popping with great colleagues and clients, Triggerfish continues under Doop! A great crown to our hard work! With the acquisition of Triggerfish by Doop, our success story continues. With more clout, more expertise and more energy than ever before!" - Sander van den Dries - founder Triggerfish.

Doop Creative Digital Heroes

Doop has acquired 100% of the shares in Triggerfish, fitting into its ambition to further strengthen its position in the east of the country as a one-stop-company for digital solutions. Like Triggerfish, Doop is "digital driven," focusing on a mix of branding, technology and data. Doop emerged from the merger last year of the Enschede-based businesses BERT and FiftyTwoDegreesNorth. With the acquisition of Triggerfish, the organization now has more than 60 employees.

''With the new office in Zwolle and the headquarters in Enschede, we are now even closer to our clients and can serve them even better with the challenges that the rapidly changing digital developments demand of us.'' - Marcel Roorda - Managing Director Doop.

Sander van den Dries remains associated with the organization, where he will again focus fully on creative strategic issues for clients. Daan Gönning and Marcel Roorda will take over the day-to-day management of Triggerfish. For more information, see www.triggerfish.nl and www.wearedoop.com

Baker Tilly Corporate Finance

During the acquisition process, Triggerfish was assisted by Baker Tilly Corporate Finance. Alexander Niemeijer and Marcel Ploegsma assisted owner Sander van den Dries in the acquisition process, from valuation to negotiation and effectuation of the transaction.