Webshop emergency kits & survival kits

The business is an e-commerce company specializing in complete emergency kits and crisis preparedness products for consumers, businesses and organizations. The product range includes:

• Complete emergency kits for households and businesses;
• Long-lasting emergency food;
• Water purification products;
• Emergency radios and batteries;
• First aid and hygiene products;
• Survival and resources for emergencies.

Focus is on complete, immediately deployable emergency kits, so the average order value is relatively high. Sales are made through a Shopify webshop and through the ANWB platform.

Markets & customer groups
The company focuses primarily on the Dutch market, with additional growing sales in other European countries. Revenue breakdown:

• Netherlands ±77%.
• Belgium ±14%.
• France ±4%.
• Germany ±1%
• Other EU countries ±4%.