SaaS loyalty platform for luxury car brands

Blockchain tech, gaming, esports, car configurators, modeling

Revenue € 635.300

Profit Profit

Sector IT services & software development - Automotive, transport & logistics

Industry Car companies - Game companies

CountryNetherlands

Region Not location-dependent

Available

FTE

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100% independent platform

Revenue €635,300.

FTE 6-10

Description

The organization develops and licenses a digital brand engagement and loyalty platform for luxury automotive manufacturers. The platform is delivered as SaaS to automotive brands and motorsports teams.

Business activities
The business provides a modular technology platform for digital brand extensions, merchandising, licensing and customer journey teams. The platform integrates the following solutions, among others:

Digital car configurators and livery design tools;
Game studio management and game integrations;
crypto payments;
Digital collectibles and identity products.

Target market and market
The primary target market consists of luxury automotive brands and motorsports teams. Within these organizations, the service focuses mainly on teams responsible for digital brand extensions, merchandising, licensing and the customer journey.

Details
The organization combines B2B revenue (SaaS licenses with ongoing 3-year terms and automatic renewal) with B2C monetization through fans, gamers and (car) owners. It also operates a 50:50 revenue share worldwide on gaming skins, avatars, digital collectibles and identity products sold in conjunction with its brands, among others.