Organic frozen yogurt brand

The company develops and markets frozen yogurt and yogurt-based ice cream, positioned as a healthier alternative to traditional ice cream. The focus is on brand experience and offering a product line based on “clean label” principles (as few ingredients as possible and no unnecessary additives). Internationally, the company focuses on two distribution channels: retail and foodservice.

Products and services
The core consists of frozen yogurt/ice cream products with the following characteristics:

• Organic
• Without dyes and flavours
• Without refined sugars
• Without palm oil
• Partly gluten-free varieties
• Paper-based packaging

Key FiguresThe company achieves a gross margin of approximately 30%. This underscores the soundness of the concept’s foundation and product proposition. Further profit optimization lies primarily in economies of scale, active management, and more efficient utilization of existing sales channels.

Strengths
The brand combines a clear positioning (yogurt/ice cream as a "feel good" treat) with a distinctive ingredient and packaging profile (organic, free of various additives, paper packaging). This makes the concept attractive to consumers and buyers who value health and sustainability.

Organization
The organization is run part-time by two Dutch entrepreneurs. One entrepreneur is based in the Netherlands and one in southern Spain. Both have since shifted their focus to other activities.

Opportunities and growth possibilities
Investments have been made in brand building. Combined with the clear product choices (organic and partly gluten-free), this provides a basis to further scale up in the Netherlands, Europe and the Middle East.