International webshop steel interior objects

The company designs and sells steel interior objects with a minimalist, premium design. Sales are mainly through its own international webshop (D2C). The current range includes bookends, laptop stands and desk mats.

Product development takes place in the Netherlands and production is carried out by European partners, ensuring short lines of communication and allowing new products to be added relatively quickly. The product roadmap includes a laptop dock, monitor stand and iPhone stand (under development), intended to broaden the range and increase bundling/cross-sell.

Markets & customer groups
The company focuses on the consumer market (B2C) in the premium interior and home office segment. Main customer groups are design-conscious consumers and professionals (home workers/creatives/tech/entrepreneurs) who value quality, material and appearance.