European jewelry brand

The brand is an established and distinctive jewelry brand that has been designing and selling playful jewelry with meaning since 2006. The collections consist of 925 sterling silver and vermeil gold and are characterized by a recognizable, consistent style where all items are intercombinable based on theme, color and charms.

The brand has built a loyal customer base in recent years; customers save the jewelry and actively expand their collection. This creates recurring revenue and strong brand loyalty. The conversion rate (CVR) is 2.82%.

Markets & customer groups
The brand has an active and engaged audience:

• 10K followers on Instagram
• 20K followers on Facebook
• 10K newsletter subscribers
• Review; 1,194 ratings, 94% recommend, 25,933 views
• Direct access to a loyal customer base
• Strong repeat purchases through collection concept.
• CVR 2.82%