Online store specializing in luxury furniture and home accessories for indoor and outdoor use

The business is an online store specializing in luxury furniture and home accessories for both indoor and outdoor use. Products are sourced from a broad network of exclusive national and international brands and sold directly to consumers through the business’s own online store. In addition to sales, the business offers personalized style advice, delivery including assembly service, and comprehensive customer service, all aimed at providing a hassle-free customer experience in the high-end segment of the home furnishings industry.

Market and Customers
The business focuses on the Dutch and Belgian consumer market in the high-end segment of the home furnishings industry. The customer base consists primarily of private individuals who are looking for luxury, exclusive furniture and home accessories and who value quality, design, and personalized service.

’s StrengthsThe business stands out thanks to a carefully curated selection of more than 30 exclusive national and international brands. In addition, the business offers a customer experience that includes personalized style advice at suppliers’ showrooms, thereby combining online browsing with a physical showroom experience without maintaining its own showroom. Orders are delivered with an installation service, including the hanging of pendant lights.