Sports nutrition platform for endurance athletes (worldwide)

The business develops a sports tech platform that helps endurance athletes (cyclists, runners and triathletes) manage their nutrition for optimal performance in marathons, triathlons and gran fondos, among others. Nutrition advice is highly personalized, based in part on VO2Max, and is based in part on proprietary scientific research. Athletes can log meals, create a nutrition plan for the road, track it through a wearable and order the corresponding sports nutrition directly through the platform.

Business activities
The core business consists of offering personalized nutrition advice and planning for endurance athletes, including real-time support during exercise. The company also sells sports nutrition through its own e-commerce environment, with the platform supporting the quantities and composition required to make ordering easier.

Market and customers.
The platform targets endurance athletes worldwide who want to improve their performance. The business has over 75,000 users and is used by several WorldTour teams. According to information provided, use of the platform has contributed to multiple professional cycling victories, including 7 Tour de France stage wins.

Strengths.
The business is well known within the international endurance sports world and works with ambassadors, including well-known cyclists who are also involved as investors. The platform stands out with a system that shows personalized, real-time nutritional needs while exercising and makes this available on wearables. The combination of consulting platform and proprietary e-commerce is an additional differentiator.

Employees
The organization consists of two active founders. They are supported by an engineer and a dietitian on call. There is a plan to add a marketer; candidates for this are available by mutual agreement.

Opportunities and growth opportunities.
Growth is expected by increasing the advertising budget for social media to profitably acquire more paying customers. There are also opportunities in expanding B2B customers in elite sports to other sports through the existing network. Sports nutrition sales have recently started automated on a small scale and can be scaled up further.

Other information
According to information provided, the app has been associated with multiple professional cycling victories, including 7 Tour de France stage wins.