Scalable e-commerce company with its own brand

The organization is a fast-growing e-commerce company with a strongly positioned own brand and a proven sales model through online marketplaces. It focuses on branded consumer products with high margins, limited competition and a scalable logistics setup.

Business activities
Sales are primarily through marketplaces (especially Bol.com) and are largely organic, limiting advertising costs. The organization handles about 300 shipments per day, mostly letterbox packages.

Market and customers.
The organization focuses on private consumers in the Netherlands and Belgium who search via marketplaces for quality branded products with fast delivery and a reliable buying experience.

Details
Own brand is protected with registered trademark rights and has a strong built-up marketplace position, so there is hardly any direct competition on the platforms on which the organization operates. The supply chain is flexible with low minimum purchase quantities (as low as 5 pieces) and one permanent agent coordinating production, collection, procurement and branding.

The organization and location.
Operations are conducted from a compact business space of approximately 80 m² in Friesland, set up for warehousing, order processing and shipping. The daily operation is currently carried out entirely by the owner. The premises are owned by the owner's holding company (no external lease), which makes the operations relatively easy to relocate or can be hosted by a fulfillment partner.

Opportunities and growth possibilities.
Key growth directions include expansion into additional marketplaces, international sales and assortment expansion. There is also optimization potential in procurement and logistics; a switch from air freight to ocean freight is expected to save about 15% on procurement costs and increase economies of scale in fulfillment and shipping rates.

Reason for sale.
Owner wants to focus entirely on new ventures within the energy transition and energy storage market.