Nationwide platform for renting rooms and studios

A nationwide online platform (marketplace) that connects landlords and people looking for a place to live. Landlords can list rooms, studios, apartments, and homes for free; people looking for a place to live—especially students and young professionals—can search and filter by region, price, and size. Prospective tenants pay to respond to listings, which is the platform’s sole revenue model. In addition, prospective tenants can post their own requests, to which landlords can respond. The platform features regional pages and an editorial section on student housing.

Operations were suspended several years ago due to a strategic reorientation by the previous owner. However, the platform and its associated resources are fully intact and ready to be relaunched immediately.

Business Activities and Customer Base
The platform distinguishes itself from many similar initiatives in that listing a property is free for landlords, while only those looking for a room pay to respond—this combines a wide selection with only serious, paying responses.

’s strengths: The platform features a short and descriptive domain name that has been actively indexed by Google for over ten years, which contributes to its visibility in this market.

There is an extensive archive of regional pages and editorial content, built up since the company’s inception, which acts as a barrier to entry for new competitors. Associated social media channels will be transferred as part of the transaction where possible, and there is an email database containing tens of thousands of addresses—including landlords—that can be activated immediately upon relaunch.

The acquisition is a clean one: no staff, no ongoing contracts with third parties, no physical assets, no known legal disputes, and cash- and debt-free.

Organization and housing
The business can be operated entirely independent of time and location; there is no office or workspace of its own, and no staff is involved in the acquisition.

Opportunities and Growth Potential
The Dutch housing market has been tight for quite some time, which gives people looking for a room an extra incentive to respond to ads—as a result, revenue from the business model could be higher upon relaunch than historical figures suggest. Various market studies point to a structural shortage of student housing in the Netherlands, which is expected to worsen in the coming years.

Further growth opportunities include additional advertising revenue from related markets (housing, energy, insurance, financial products), expanding the content structure (for example, with a section for expats), the sale of anonymized market data to real estate companies or municipalities, and the addition of a verification layer for landlords and tenants to increase reliability.