Nail and Beauty Salon (Eindhoven)

The business is a beauty and nail salon in Eindhoven, founded in 2019 and located in its own unit within a multi-tenant building. Over the past seven years, the business has been built up entirely on its own to become a stable, profitable practice with a loyal customer base and strong local brand recognition. The salon is currently operating at full capacity.

The core services include nail styling (gel polish, hard gel, BIAB, Russian and Japanese manicures, pedicures, nail art), facial treatments using a multifunctional Hydrofacial device (hydrodermabrasion, ultrasound, RF, microcurrent, oxygen spray), brows & lashes (lash lift, brow styling, henna), and hair removal. In addition, skincare products are sold to the existing client base. A second division of the business is a nail academy, offering its own training programs, including course materials and techniques.

Business Activities and Client Base
The salon targets consumers in Eindhoven and the surrounding area who regularly receive nail and beauty treatments, primarily women between the ages of 20 and 55, with a core group of loyal, returning customers (approximately 300 active customers out of the 1,211 in the database). In addition, there is a separate target audience through the training division: beginner and advanced nail technicians who are enrolled in training programs. The salon is easily found thanks to a strong local online presence, which ensures a steady influx of new customers without advertising costs.

Strengths
The business has a seven-year track record with a large, active customer base and strong organic online visibility that is not easily replicated by a new entrant. The salon is fully equipped with no need for investment or renovation, and has two revenue streams (treatments and training courses). Fixed costs are low, with a single all-inclusive rent payment and a short notice period, which keeps the acquisition risk to a minimum.

Organization and Premises
The business is operated as a sole proprietorship and is currently managed by the owner herself. The organization has been deliberately kept compact: no salaried employees, no long-term obligations beyond the lease agreement, and operations structured around a single practitioner who handles the entire appointment schedule. This makes the business easily transferable and scalable—it can be continued as a solo operation or expanded to include a second practitioner at the existing second workstation.

The salon is located in its own, self-contained unit within a multi-tenant business complex in Eindhoven. It features a professional, industrial-chic design and shared facilities for all tenants, including a reception area, meeting room, kitchen, restrooms, and security cameras. The salon itself is decorated in a cohesive color palette and consists of a reception area, a nail station with professional equipment and two treatment chairs, a separate treatment room for facials, brows, and lashes, and storage space for supplies and retail products.

The lease agreement is active and continues, with an all-inclusive monthly fee (including gas, water, electricity, Wi-Fi, cleaning of common areas, security cameras, and use of the meeting room) and a short one-month notice period. The lease can be transferred to the buyer’s name through a sublease, with the landlord’s cooperation.

Opportunities and Growth Potential
The greatest growth opportunity lies in the current limited staffing: the business is run by a single practitioner, while demand consistently exceeds what a single schedule can handle. Adding additional treatment capacity (at the already set-up second workstation) can immediately increase revenue without requiring additional investment. Furthermore, scaling up the training division, more actively engaging the customer base (a large portion of which is currently inactive), expanding retail sales, broadening the range of facial treatments, and further leveraging the strong online visibility offer concrete avenues for growth, largely without the need for additional investments.