Nationwide ice cream catering & rental company

The company is a nationwide ice cream vendor with over 70 years of history and serves hundreds of thousands of visitors annually. Ice cream is sold at festivals, public events, sporting events, and corporate gatherings throughout the Netherlands. In addition, there is a rental division for ice cream carts, ice cream bikes, mobile ice cream parlors, and food trucks, catering to businesses, government agencies, and private individuals.

’s Business ActivitiesThe company’s activities include operating at events, renting out mobile ice cream concepts, brand activations, and promotional campaigns. The company operates a fleet of ice cream carts, ice cream bikes, mobile ice cream parlors, food trucks, and supporting vehicles, and offers a broad portfolio of mobile ice cream concepts.

Customer BaseThe target market is the Dutch events, leisure, and hospitality sectors. The main customer groups are event organizers, caterers, festivals, sporting events, trade shows, government agencies, and businesses. The company is active at a large number of major festivals and public events in the Netherlands and works with a significant portion of the caterers, event organizers, and hospitality providers. Approximately 80% of revenue comes from existing clients, and a similar proportion of events return annually.