Importer of slush machines and beverage mixes

The company imports and exports Italian slush machines and instant mixes for applications such as iced coffee, Sgroppino, and frozen cocktails. The mixes are imported directly from Italy, keeping the supply chain short. Machines, mixes, and promotional materials are offered under a single proprietary brand.

Business Activities
The company’s activities consist of importing and exporting slush machines and instant beverage mixes, supplemented by related promotional materials under its own brand. In addition, the company has recently begun selling B2C slush machines and mixes through online channels.

Market and Customers
The company primarily focuses on the hospitality industry, including beach clubs and ice cream parlors, and also supplies retail and foodservice partners such as Jumbo and Hema. The B2C division targets consumers and small and medium-sized businesses (SMEs), with plans to expand into Belgium and Germany. The company is also active in Spain, the Benelux, and the Netherlands Antilles, among other locations.

Strengths
The business is small and flexible and outsources many tasks, including logistics, administration, customer service, and social media. The product line for the hospitality industry consists of value-added beverages with good profit margins. The business achieves an EBITDA of approximately 38% and combines this with low overhead costs.

Organization and Location
The company operates from a home office and uses two external fulfillment centers. It also collaborates with an accountant, social media partners, and service partners in the Netherlands and Germany.

Opportunities and Growth Potential
Growth is possible by scaling up the B2B operations with an (external) sales team. The online B2C division can also be scaled up quickly, particularly within Europe.

Additional Information
Since 2014, the business has had a loyal customer base that purchases stable volumes annually and continues to grow organically. Due to low overhead costs, the return on investment is relatively high.