Established Confectionery in Utrecht

The organization is a pastry bakery in Utrecht (province of Utrecht) with a store and production, focused on making and selling fresh pastries, cakes and other sweets. Fresh bread is also sold.

Business activities
The pastry bakery produces and sells among others:

• whipped cream pastries;
• luxury cakes (such as wedding cakes and theme cakes);
• petit fours;
• bonbons;
• cookies.

Customization and specialties
Customized products are also provided, such as cakes and pastries with a logo or photo.

Market and customer groups
Sales are mainly regional, with customers in and around Utrecht buying fresh pastries and bread through the store (mainly private consumers). Customization (e.g. theme cakes) is additionally attractive for customers with special occasions.

Strengths
The organization has a good reputation in the Utrecht region, a wide assortment and an existing staff with several employees.

Employees
There are 9 employees working within the organization.

Location and accommodation
The company is located in its own premises on a well-known arterial road in Utrecht. In addition to the business area, the building also contains a residential area; the building is easily accessible by car (free parking) and by public transport.

Opportunities and growth possibilities
Growth opportunities lie mainly in the further expansion of customization (e.g. logo/photo cakes) and increasing the regional customer base by making better use of the existing name recognition and visibility location.

Financial key figures
The annual turnover is approximately €600,000 with an EBITDA of approximately €30,000, net of the entrepreneurial income of both partners.

Reason for sale
Current entrepreneurs are approaching retirement age and want more time for leisure.

Transaction and suitability
The business is offered via an asset/liability transaction. The profile is suitable for strategic buyers looking to strengthen their market position and for MBI candidates with sufficient financial capabilities and affinity with the sector.

Other information
It is desirable to sell the property as a whole; alternative constructions (partial purchase of the business part or rent) are negotiable.