Established lifestyle brand with international growth potential

Development and sale of an annual English-language planner (core product, ~90% of revenue), supplemented by a focus book, a journal, five digital products, and an online course. All products are developed based on the same philosophy and form a cohesive whole.

Details: Currently, sales are primarily focused on the Dutch market via Bol.com and the brand’s own online store. The product is entirely in English and is therefore immediately ready for international use. The customer base consists of women who want to live consciously and in an organized manner: a loyal, repeat customer base with a proven purchase frequency over several consecutive years.

’s StrengthsThe brand is built on a coherent philosophy, essentialism: consciously choosing what matters and letting go of the rest. This fundamentally distinguishes the product from generic planners and gives the brand its own identity that extends beyond the product itself. Ten years of brand history with a registered trademark. Average rating of 4.9/5 on Bol.com with demonstrable repeat purchase behavior (customers buy year after year). English-language product that can be sold internationally without modification. An organic Instagram community of 33,000+ followers and an email list of 1,700+ active addresses with a 51% open rate. Print files for the focus book and journal are production-ready; the design concept for 2027 is available.