European multi-roaster coffee platform

A premium e-commerce platform within the European specialty coffee market. Instead of focusing on a single in-house coffee brand, the company has opted for a multi-roaster concept, collaborating with dozens of carefully selected specialty coffee roasters from across Europe. This gives customers access to a wide and constantly changing selection of coffees, each with its own origin, flavor profile, and branding.

The company does not position itself as a traditional online store, but rather as an independent platform where consumers can discover and compare various European roasters, in line with the growing demand for quality, transparency, and variety in the coffee experience. The European specialty coffee market is expected to grow by approximately 9.6% per year, driven by premiumization and a growing home barista culture.

Business Activities and Customer Base
In addition to specialty coffee, the product range includes premium espresso machines, coffee grinders, and barista accessories. These products generate revenue and also serve as a channel for customer acquisition and upselling, with the company actively encouraging repeat coffee orders and coffee subscriptions after the initial purchase.