Circular stroller that grows with you into a wagon

The company is developing a patented circular stroller that extends the useful life of premium strollers and reduces waste streams. The product transforms from carrycot to stroller and then to boxcar, allowing families to use the system longer and avoid having to purchase a new (duo) stroller with a second child.

Business activities
The activities consist of product development, production (or commissioning) and marketing of an evolving stroller system. The company sells new strollers directly to consumers and also builds a second revenue stream through a refurbishment route, where returned strollers are refurbished and resold as a factory-certified model.

Market and customers
The company targets the consumer market in the baby industry, with a focus on parents looking for a premium stroller with extended useful life and proven sustainability benefits. Sales are primarily direct-to-consumer through its own web shop, with additional interest from retailers and leads from trade shows.

Strengths
The company stands out with a unique, patented design that can double the useful life by allowing two children to be transported at the same time in wagon mode. The business model combines a high contribution margin (over 55%) with a circular second round of sales, preserving value longer. The team has approximately 40 years of combined experience in design, engineering and supply chain management within the baby industry.

Organization and stage
The product has been developed out and production prepared. Additional capital is needed to move to production and sales. Letters of intent are in place and there is traction from trade shows in the form of initial sales leads.

Funding needs
The company is seeking seed funding of €500,000 in two tranches. Tranche 1 (€250,000) is for down payment of production molds (dies), procurement of the first round of production and launch marketing/exhibitions, with first delivery to customers scheduled for November 2026. Tranche 2 (€250,000) in Q4 2026 is intended for procurement of a second round of production, team expansion and launch marketing for the German market.

Opportunities and growth potential
Growth potential lies in scaling up DTC sales, expanding into Germany and building out the refurbishment model with a certified used line. The combination of a deposit model (take-back up to 10 years after purchase) and resale of refurbished cars can strengthen circularity and increase margin per product life cycle.

Other information
The company operates a deposit model where the trolley is sold new for €1,399 and can be returned up to 10 years after purchase for a guaranteed €100 return. Returned cars are refurbished in a separate entity and resold as a factory-certified model for €699. First revenue is expected in Q4 2026 (approximately €100k) with a revenue forecast for 2027 of approximately €1.7 mln. The entrepreneurs are preferably looking for a strategic investor or syndicate with e-commerce knowledge and network; minimum ticket size is €75k.