B-choice white goods e-commerce

This company is active in the sale of new (B-choice) and young used white goods, through both its own website and its own logistics delivery service. Its business model is circular in nature and focuses on consumers looking to purchase A-brand white goods at a price below regular retail levels. The company has been in business for more than a decade and has collected more than 1,900 customer reviews with an average score of 9.6.

Strengths
The company has a strong online reputation, its own delivery service and a proven business model with no reliance on a physical location or lease. There is no required inventory and there are no fixed contracts associated with the acquisition, which makes entry easy.

Customer base
The target market consists of private consumers seeking maximum quality at a lower price, supported by home delivery and warranty. Customer retention is high.