2 strong specialty beer brands region central Netherlands

The company supplies specialty beer under two of its own brands to a diverse customer base in the region. The business has been in operation for five years and during that time has built an established position with supermarkets, specialty stores and liquor stores. The second brand is booming and still has significant room for sales growth.

Market and customers
The company serves business customers in the retail segment, including supermarkets, specialty stores and liquor stores. The customer base is characterized by a steady core of repeat customers, which ensures a stable revenue base. Much of the potential market has not yet been actively approached.

Strengths

• Two own brands with an established name in the region;
• Loyal customer base with high return frequency;
• Current assortment of six beer styles offers direct room for expansion;
• The second brand is in a growth phase with untapped potential.