Match Plan assists Increase in sale to NewPort Capital

Digital-marketing agencies OrangeValley, MvH Media, AdResults and Increase are joining forces with investor NewPort Capital. With the new composition, NewPort Capital aims to be the leading party in the field of data and performance marketing on the European market.

Match Plan assisted Increase's shareholders throughout this process.

About Increase

Increase is a leading digital marketing agency with an extensive range of innovative services and solutions. They offer customized strategies for digital marketing, lead generation and e-commerce, results-driven search engine optimization (SEO) and search engine advertising campaigns (SEA). Here, data, technology and innovation are central. They also offer services in Data Analytics and conversion optimization. The company has a proven track record with successful cases in e-commerce, lead generation and branding for renowned national and international brands and businesses.

About NewPort Capital

NewPort focuses on investments in established mid-market Dutch companies with annual operating profits of €2 to €10 million in the following sectors: ICT, food, packaging, manufacturing and financial and business services. NewPort enjoys working with - and supporting - entrepreneurial management teams in achieving organic and acquisitive growth. They focus on businesses with a proven track record, solid growth potential and a strong and ambitious management team.

Role of Match Plan

Match Plan assisted and advised Increase's shareholders throughout the process. We helped to successfully coordinate and draft the letter of intent and book review, negotiate the transaction documentation to the closing at the notary.

From Match Plan, Rens Knevels, Yvo Bruin, Domino Karamat and Matthias Duijzer were on the deal team.